Holly’s nearly 40-year marketing career impacted institutions of health care, higher education, and the non-profit arena. For the first half of her professional life, Holly directed marketing initiatives for some of Louisiana’s leading hospitals, helping them to achieve unprecedented growth in brand awareness, market share, and customer satisfaction. During the second half of her career, the opportunity arose to work for her alma mater and Louisiana’s flagship, Louisiana State University. As LSU’s Assistant Vice President of Marketing & Creative Services for 21 years, she collaborated with team members and constituents among the eight campuses of LSU to build the university’s brand, increase market share, and enhance LSU’s image and reputation to audiences throughout the U.S. and around the world.

After retiring from LSU, Holly’s lifelong passion for service and mentorship spurred her to seek certification as a life coach---a “second act” that allows her to put her professional background and education to use. In 2023, Holly founded Cullen Coaching & Consulting, LLC, where she coaches clients to success in reaching their most important personal and professional aspirations.

Holly is client-centered and action-oriented. She shares insights, resources, and tools to help clients gain clarity about their career direction, prioritize their goals, and create customized plans that will help them to optimize their unique talents, strengths, and skills to make transformative change.

Holly’s extensive and varied experiences in the complexities of managing in healthcare and higher ed environments---crisis response, media relations, physician relations, customer satisfaction, strategic planning, brand development, college athletics, fundraising, governmental affairs, and large-scale signature events planning, among others---contribute to her ability to quickly understand and appreciate the client’s perspective.

Her certifications include:

Certified Life Coach and Master Practitioner in Neuro-Linguistic Programming iNLP Center, 2022

Doctor of Philosophy, Human Resource Education and Leadership Development Louisiana State University, Baton Rouge, LA, 2011

Master of Business Administration, Nicholls State University, Thibodaux, LA, 2000

Accredited Public Relations (APR) Public Relations Society of America, Universal Accreditation Board

DEVELOP | Leadership Development

COACH | Leadership Coaching

Louisiana State University Alumni Association

NAMI Louisiana, Former President of the Board and Board Member

Public Relations Association of Louisiana